Did a fun interview with Raul and Jim of The Babylon Project Podcast regarding the early days of B5 fandom, and fandom on the Internet in general. You can listen to the file embedded below or subscribe to them over at http://babylonprojectpodcast.wordpress.com/
My Space Camp experience!
Recently I got to thinking about the subject of this post. The Internet has come a long way since I first started promoting TV shows and films on the web. Believe it or not, we once encoded video at a minuscule 90 pixels wide… and were later able to increase that to 120 pixels because 56K modems were becoming commonplace.
In today’s world of torrents and nearly unlimited bandwidth, what are fans looking for when it comes to content directly from the show’s production studio?
In recent rears we have all heard that it is “all about engagement.” The page “hits” and pageviews are no longer an accurate indication of how popular a website, tweet or Facebook post is about. Now all we seem to care about are Likes, shares and comments.
But… don’t fake it.
Long before Facebook, I helped launch a site called Entertaindom, and we were told to “seed” the message board prior to launch. While most of us did it with stealth, some higher-ups did it by posting “I love the God & Devil Show!” (a property we licensed) even before the site and show debuted.
Guess how that went over? Read more at https://www.linkedin.com/pulse/20140618111235-7830286-don-t-fake-engagement
Over the past several months I have seen several people within my space complain about the Facebook algorithm that automatically restricts the visibility of posts to your timeline to around 15% of your total followers or people who have liked your page. Generally the discussion turns into Facebook being “greedy” and trying to turn people to ads in order to reach all of the people who have genuinely liked their page. But there is a cure.
Stop producing junk.
I know more than one of my friends and content producers who churn out post-after-scheduled-post who are constantly complaining about not reaching their expected audience. 99% of their posts are witty ads for products on Amazon, complete with a Amazon Associate link to receive a commission. They click on Post, and sit back and watch as only a few see their post, and only a fraction of those click through to the product, and even fewer than that buy. Why?
Stop producing junk.
There have been many ways to inflate Likes over the years, so brands and personalities have spent a lot of time and money into increasing their Like count, and are now seeing a decline in actual engagement. If you have 50,000 inflated Likes, no engagement, and people aren’t clicking through to your “scheduled a week in advance” Amazon affiliate links… I don’t care how witty you are, that is not “content.”
Take the affiliate link posts out of the mix and you are generally left with photos of the personality doing goofy things, their food, their pets, etc.
Where is the content? What needs are you fulfilling for others? What are you helping people with?
I am not devaluating the benefit of humor, but the people who are having success on Facebook – and in business – are doing so by engaging with their audience, being receptive to what they need, finding a pain point, and creating solid content that people want to Like, Share and engage with.
Want more results from Facebook? Stop putting out junk.
Rutter’s Ramblings – the return!
Show notes coming soon